Founded in 1919, Champion is a renowned American sportswear brand, recognized for its authentic athletic heritage and premium quality clothing that helps individuals achieve their fitness goals in style. The brand’s rich history in the sports industry, including supplying uniforms for NBA teams, American colleges, and Olympic squads, sets it apart from others. Its modern resurgence is tied to collaborations with renowned designers and fashion houses, further solidifying its popularity among athletes and streetwear enthusiasts. G-III acquired the Champion license in September 2023 to produce men’s and women’s outerwear for distribution in North America. G-III launched its first outerwear collection for Champion in Fall 2024 with plans to continue creating quality heritage pieces that build upon the brand’s renown lifestyle offering.
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