Sports. Fashion. Culture. Authentic Since 1971.
Over 50 years ago Starter transformed the sports apparel industry being the first outfitter of pro athletes and their fans. The first company to unite team pride and fandom, sport and fashion.
It all began with an iconic star, and the idea that “Every athlete dreams of being a starting player.” But Starter didn’t stop at athletes; transforming sports culture into fan culture and then into pop culture, became our winning play. Starter was one of the original brands to recognize that sport is more than the game; it’s a state-of-mind, a shared spirit, and a life-long bond. Our star has always symbolized team pride and fandom. An idea that defined our heritage and continues to shape our brand today.

Communications

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